Master's Degree in Retailing and Tourism Management
OVERVIEW
Who is this program for?
The Master's degree in Retailing and Tourism Management is ideal for individuals passionate about the dynamic fields of retail, hospitality, and tourism, with a focus on business strategy, consumer behavior, and destination management. Graduates can pursue careers as retail managers, tourism directors, event planners, or brand consultants, working in industries such as travel, hospitality, e-commerce, or entertainment to drive business growth and enhance customer experiences.
Program Overview
The Master’s in Retailing and Tourism Management at the University of Kentucky prepares students for leadership roles in two dynamic and interconnected industries. Through a combination of advanced coursework, industry-focused research, and experiential learning, students gain expertise in consumer behavior, strategic marketing, retail analytics, global tourism, and sustainable business practices. The program is designed for individuals seeking to advance their careers in retail management, tourism development, brand strategy, or related fields. With strong ties to industry partners and a focus on innovation and real-world application, graduates are equipped to make an immediate impact in today’s global marketplace.
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What You'll Learn
Degree requirements, course descriptions and academic policies for all programs are detailed in the University Catalog.
Admission Requirements
Please view the Graduate School's Admission Requirements. If there are Additional Requirements listed below, those program-specific requirements also apply.
Application Requirements
Please view the application requirements for the Graduate School. If there are Additional Requirements listed below, those program-specific requirements also apply.
Application Deadlines
Domestic
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Fall
- 07/25/2025
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Spring
- 12/12/2025
International
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Fall
- 04/15/2025
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Spring
- 09/15/2025
Explore Funding Options
As a graduate student, there are additional opportunities for student funding. Once you are admitted into a degree-bearing graduate program at UK, you can apply for a wide variety of financial assistance, including assistantships and fellowships. These opportunities can be tied to your program’s availability, so you should inquire with your program director about opportunities available within your program!
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Students who get involved in activities outside of the classroom tend to do better academically and develop meaningful relationships with others at UK. Our network of student organizations and activities has something for everyone, from academic to professional to fun!
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