Bachelor's Degree in Writing, Rhetoric, and Digital Studies
OVERVIEW
Who is this program for?
The bachelor's degree program in Writing, Rhetoric & Digital Studies is ideal for students who want to master the art of persuasive communication, digital content creation, and analysis of media. Graduates develop expertise in writing, digital literacy, and rhetorical strategy, preparing them for careers in content marketing, public relations, technical writing, or social media management across various industries.
Program Overview
The Writing, Rhetoric, and Digital Studies (WRD) program at the University of Kentucky is built for students who want to become strong, strategic communicators across written, oral, and digital platforms. Rhetoric is all around us—from websites and advertisements to films, legal documents, and video games—and WRD teaches you how to create, analyze, and share meaning in these diverse formats. With three customizable tracks—Professional Writing and Editing, Rhetorical Theory and Practice, and Digital Studies—students can focus their studies based on their interests and career goals. Whether you're aiming for a career in publishing, advocacy, law, business, or digital media, WRD provides the tools to succeed in today’s information-rich world. The program also offers minors in Writing, Rhetoric, and Digital Studies and Professional and Technical Writing, making it a valuable complement to many other majors. Join a vibrant community where words, media, and ideas shape the future.
Related Careers
- Content Creator or Writer
- Media Relations
- Documentation Design
- Government (Technical Documentation, Lobbying, Politics)
- Research Specialists (Think Tanks, Legal Bodies, Industry)
- Creative Content (Video Game Development, Entertainment)
- Education (Writing for Education Companies or Agencies)
- Social Media
- Website Design
- App Creation
- Technical Writing
- Health Industry (Documentation, Medical Information, App Development)
- Public Advocacy (NGO Work, Non-Profit)
- Public Policy (Organizations Requiring Analytical and Research Skills)
- Grant Writing
- Speech Writing
- Science Writing
- Teaching
FIND OUT EXACTLY
What You'll Learn
Degree requirements, course descriptions and academic policies for all programs are detailed in the University Catalog.
Get a Head Start with an
Accelerated Pathway
This program is part of the Accelerated Master's Pathways program. If you plan to obtain a related master's degree, this program can save you time and money with dual credit hours when you sign up.
Admission Requirements
- Official High School Transcript with Pre-College Curriculum: View transcript requirements on the Undergraduate Admission webpage.
- Test Scores (optional): ACT or SAT scores can be submitted but are not required for university admission.
Any "Program Specific Requirements" that display below are specific to the program and will be required for admission to the program.
Application Requirements
Completed applications include an official high school transcript, application fee ($50 domestic/$60 international) and optional official ACT/SAT score (the University of Kentucky is test-optional for admission and scholarships through the 2028-29 academic year).
Application Deadlines
Freshman
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Early Action
- 12/01/2025 Apply early to be considered for Lewis Honors College, scholarships, or on-campus living.
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Regular Decision
- 02/15/2026
Transfer
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Fall Scholarship
- 06/15/2025 Apply early to be considered for scholarships.
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Fall
- 08/01/2025
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Spring
- 11/15/2025
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Summer
- 04/15/2025
Explore Financial Aid Options
Undergraduate degree-seeking students have access to a variety of financial aid options, including scholarships, grants, work-study programs, and student loans, designed to make education more affordable.
Get Involved!
Students who get involved in activities outside of the classroom tend to do better academically and develop meaningful relationships with others at UK. Our network of student organizations and activities has something for everyone, from academic to professional to fun!
Get More Information
Complete the form to get the latest updates on this program, including special events and application deadlines.
Discover your Future
At the University of Kentucky, we provide personalized support, innovative resources, and countless opportunities to help you turn your aspirations into achievements.
