Bachelor's Degree in Media Arts and Studies
OVERVIEW
Who is this program for?
A bachelor's degree in Media Arts and Studies is ideal for students passionate about storytelling, digital media, and creative technologies, offering a path to careers in media production, broadcasting, digital marketing, or content creation. This program equips students with the skills to excel in dynamic fields such as film production, interactive media, journalism, and social media strategy.
Program Overview
The mission of the Media Arts and Studies program is to promote the study of the means of production and dissemination of digital content, and their ultimate effects on individuals, political communication, civic participation, media organizations, media policy and practices, and society as a whole. Courses and internships prepare students for careers in the industry with interest in audio/visual production, media studies, web design, video, graphics and other web-based systems.
Our Accreditation
Our program is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), a mark of excellence in journalism and mass communication education. This accreditation assures students that our curriculum meets rigorous industry standards and prepares graduates for successful careers in media, communications, and related fields.
Related Careers
- Producer
- Director
- Editor
- Technical Supervisor
- Multimedia Designer
- Animator
- Multimedia Developer
- Telecommunication Manager
- Graphic Designer
- Audience and Content Researcher
Admission Requirements
- Official High School Transcript with Pre-College Curriculum: View transcript requirements on the Undergraduate Admission webpage.
- Test Scores (optional): ACT or SAT scores can be submitted but are not required for university admission.
Any "Program Specific Requirements" that display below are specific to the program and will be required for admission to the program.
Application Requirements
Completed applications include an official high school transcript, application fee ($50 domestic/$60 international) and optional official ACT/SAT score (the University of Kentucky is test-optional for admission and scholarships through the 2028-29 academic year).
Program Specific Requirements
Students apply and enter this program as "Pre-Media Arts and Studies" majors. Students are fully admitted to the program when they complete the pre-major requirements. View specifics in the Academic Catalog.
Application Deadlines
Freshman
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Early Action
- 12/01/2025 Apply early to be considered for Lewis Honors College, scholarships, or on-campus living.
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Regular Decision
- 02/15/2026
Transfer
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Fall Scholarship
- 06/15/2025 Apply early to be considered for scholarships.
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Fall
- 08/01/2025
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Spring
- 11/15/2025
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Summer
- 04/15/2026
FIND OUT EXACTLY
What You'll Learn
The bachelor program in Arts in Media Arts and Studies explores the creation, analysis, and impact of media in a rapidly evolving digital world. Students study topics such as media production, storytelling, media theory, audience analysis, and communication technologies. The curriculum blends creative practice with critical thinking, allowing students to develop technical skills in areas like video, audio, and digital media while examining the social, cultural, and ethical dimensions of media. Expand the menu below to view a sample curriculum plan for the available degree options.
Degree requirements, course descriptions and academic policies for all programs are detailed in the University Catalog.
Transfer in using our KCTCS Pathway
This program has a degree pathway from KCTCS, allowing students a seamless transfer process to obtain their bachelor's degree from the University of Kentucky.
View Pathways
Get a Head Start with an
Accelerated Pathway
This program is part of the Accelerated Master's Pathways program. If you plan to obtain a related master's degree, this program can save you time and money with dual credit hours when you sign up.
Attend an Upcoming Event for this Program
These events are designed to answer your questions and give you a glimpse into what it’s like to be a part of our program.
Register Now"As a telecommunications (now Media Arts and Studies) major, the academic program challenged me and presented great opportunities for me to grow professionally through hands-on production classes with state-of-the-art equipment, excellent career counseling/guidance and unique internship opportunities. The variety of skills obtained while at UK absolutely prepared me for my amazing and incredible 25-year career here at CBS News.
Cathy Black
Senior Producer, CBS News
Explore Financial Aid Options
Undergraduate degree-seeking students have access to a variety of financial aid options, including scholarships, grants, work-study programs, and student loans, designed to make education more affordable.
Tuition Rate
For residents of the states listed below, this program qualifies you to receive the University of Kentucky's in-state tuition rate through the Academic Common Marketplace.
Tennessee
West Virginia
Get Involved!
Students who get involved in activities outside of the classroom tend to do better academically and develop meaningful relationships with others at UK. Our network of student organizations and activities has something for everyone, from academic to professional to fun!
Join the CI Connect Living Learning Program
Live with and learn from others in the College of Communication and Information! LLP students will not only make meaningful connections with the LLP members who share their same major interests, but will also make solid connections with CI faculty and staff, who routinely use their own personal networks to help launch students into their careers.
Get More Information
Complete the form to get the latest updates on this program, including special events and application deadlines.
Discover your Future
At the University of Kentucky, we provide personalized support, innovative resources, and countless opportunities to help you turn your aspirations into achievements.
