Bachelor's Degree in Media Arts and Studies

Who is this program for?

A bachelor's degree in Media Arts and Studies is ideal for students passionate about storytelling, digital media, and creative technologies, offering a path to careers in media production, broadcasting, digital marketing, or content creation. This program equips students with the skills to excel in dynamic fields such as film production, interactive media, journalism, and social media strategy.

Program Overview

The mission of the Media Arts and Studies program is to promote the study of the means of production and dissemination of digital content, and their ultimate effects on individuals, political communication, civic participation, media organizations, media policy and practices, and society as a whole. Courses and internships prepare students for careers in the industry with interest in audio/visual production, media studies, web design, video, graphics and other web-based systems.

Our Accreditation

ACEJMC

Our program is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), a mark of excellence in journalism and mass communication education. This accreditation assures students that our curriculum meets rigorous industry standards and prepares graduates for successful careers in media, communications, and related fields. 

View ACEJMC Program Assessment Information

Related Careers

  • Producer
  • Director
  • Editor
  • Technical Supervisor
  • Multimedia Designer
  • Animator
  • Multimedia Developer
  • Telecommunication Manager
  • Graphic Designer
  • Audience and Content Researcher
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Credit Hours
120
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Credential
BA, BS

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What You'll Learn

The bachelor program in Arts in Media Arts and Studies explores the creation, analysis, and impact of media in a rapidly evolving digital world. Students study topics such as media production, storytelling, media theory, audience analysis, and communication technologies. The curriculum blends creative practice with critical thinking, allowing students to develop technical skills in areas like video, audio, and digital media while examining the social, cultural, and ethical dimensions of media. Expand the menu below to view a sample curriculum plan for the available degree options.


Degree requirements, course descriptions and academic policies for all programs are detailed in the University Catalog.

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Transfer in using our KCTCS Pathway

This program has a degree pathway from KCTCS, allowing students a seamless transfer process to obtain their bachelor's degree from the University of Kentucky.

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University of Kentucky Accelerated Master's Pathways

Get a Head Start with an

Accelerated Pathway

This program is part of the Accelerated Master's Pathways program. If you plan to obtain a related master's degree, this program can save you time and money with dual credit hours when you sign up.

Get Your Head Start

"As a telecommunications (now Media Arts and Studies) major, the academic program challenged me and presented great opportunities for me to grow professionally through hands-on production classes with state-of-the-art equipment, excellent career counseling/guidance and unique internship opportunities. The variety of skills obtained while at UK absolutely prepared me for my amazing and incredible 25-year career here at CBS News.

Cathy Black

Senior Producer, CBS News

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Explore Financial Aid Options

Undergraduate degree-seeking students have access to a variety of financial aid options, including scholarships, grants, work-study programs, and student loans, designed to make education more affordable.

Get THE In-State

Tuition Rate

For residents of the states listed below, this program qualifies you to receive the University of Kentucky's in-state tuition rate through the Academic Common Marketplace.

Tennessee

Tennessee

West Virginia

West Virginia

Students meet with student org representatives at an outdoor involvement fair.

Get Involved!

Students who get involved in activities outside of the classroom tend to do better academically and develop meaningful relationships with others at UK. Our network of student organizations and activities has something for everyone, from academic to professional to fun!

Learn About Student Organizations & Activities

Join the CI Connect Living Learning Program

Live with and learn from others in the College of Communication and Information! LLP students will not only make meaningful connections with the LLP members who share their same major interests, but will also make solid connections with CI faculty and staff, who routinely use their own personal networks to help launch students into their careers.

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Complete the form to get the latest updates on this program, including special events and application deadlines.

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Things to do on this form:
Take away "Term" for Transfers - "Unknown Term"? As well as "Not in High School"
And the same for "Online"

Possibly remove the "Readmit" option.
Feel like it would be pretty easy to see if the person already exists in our system and has a program enrollment record associated with them, which would shift them from "Freshman" or "Transfer" to "Readmit"
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