Bachelor's Degree in Marketing
OVERVIEW
Who is this program for?
The bachelor's degree program in Marketing is perfect for students who are creative, strategic, and interested in understanding consumer behavior and brand management. Graduates gain expertise in market research, digital marketing, and advertising, preparing them for careers as brand managers, digital marketing specialists, or market research analysts in industries like retail, advertising, and media.
Program Overview
Develop the tools to succeed in today's fast-moving, data-driven, increasingly digital markets. You'll build strong communication skills, an understanding of consumer psychology, and expertise in research and market analysis, preparing you for careers in product management, advertising and sales, marketing research, and more.
Our Accreditation
The Gatton College of Business and Economics has been accredited by AACSB International, the Association to Advance Collegiate Schools of Business since 1926. Similarly, the accounting programs within the Von Allmen School of Accountancy have been accredited by AACSB International since 1988 soon after AACSB began offering separate accreditation for accounting programs. Accreditation by AACSB has been earned by less than 5% of the world's business programs and demonstrates a commitment to ongoing continuous improvement to ensure that the institution will continue to deliver the highest quality of education to students.
Related Careers
- Marketing Research
- Promotions
- Logistics
- Sales Positions within a variety of industries
- Account Executive
- Brand Manager
- Communication Specialist
- Content Marketing/ Strategist
- Graphic Designer / Creative Strategist
- Event Marketing / Experiential Marketing
- Marketing Manager/ Planner/ Coordinator
- Social Media Marketing/Planning
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What You'll Learn
The Bachelor of Business Administration in Marketing program focuses on understanding consumer behavior, developing effective communication strategies, and delivering value through products and services. Students study topics such as branding, market research, digital marketing, advertising, and strategic planning. The curriculum blends creativity with analytical skills, emphasizing how to identify market opportunities, interpret data, and create compelling marketing campaigns across various industries. Expand the menu below to view a sample curriculum plan.
Degree requirements, course descriptions and academic policies for all programs are detailed in the University Catalog.
Transfer in using our KCTCS Pathway
This program has a degree pathway from KCTCS, allowing students a seamless transfer process to obtain their bachelor's degree from the University of Kentucky.
View Pathways
Get a Head Start with an
Accelerated Pathway
This program is part of the Accelerated Master's Pathways program. If you plan to obtain a related master's degree, this program can save you time and money with dual credit hours when you sign up.
Admission Requirements
- Official High School Transcript with Pre-College Curriculum: View transcript requirements on the Undergraduate Admission webpage.
- Test Scores (optional): ACT or SAT scores can be submitted but are not required for university admission.
Any "Program Specific Requirements" that display below are specific to the program and will be required for admission to the program.
Application Requirements
Completed applications include an official high school transcript, application fee ($50 domestic/$60 international) and optional official ACT/SAT score (the University of Kentucky is test-optional for admission and scholarships through the 2028-29 academic year).
Program Specific Requirements
Students apply and enter this program as "Pre-Marketing" majors. Students are fully admitted to the program when they complete the pre-major requirements. View specifics in the Academic Catalog.
Application Deadlines
Freshman
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Early Action
- 12/01/2025 Apply early to be considered for Lewis Honors College, scholarships, or on-campus living.
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Regular Decision
- 02/15/2026
Transfer
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Fall Scholarship
- 06/15/2025 Apply early to be considered for scholarships.
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Fall
- 08/01/2025
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Spring
- 11/15/2025
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Summer
- 04/15/2025
Explore Financial Aid Options
Undergraduate degree-seeking students have access to a variety of financial aid options, including scholarships, grants, work-study programs, and student loans, designed to make education more affordable.
Get Involved!
Students who get involved in activities outside of the classroom tend to do better academically and develop meaningful relationships with others at UK. Our network of student organizations and activities has something for everyone, from academic to professional to fun!
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At the University of Kentucky, we provide personalized support, innovative resources, and countless opportunities to help you turn your aspirations into achievements.
