Minor in Integrated Strategic Communication
Who is this program for?
A minor in integrated strategic communication is perfect for students interested in mastering communication strategies across various media platforms to effectively engage audiences. It prepares students for careers in public relations, marketing, advertising, social media management, corporate communications, or roles in media and branding.
Program Overview
Integrated Strategic Communication prepares students for careers in the areas of account management, creative advertising, public relations and direct response communication. The 18-hour ISC minor offers students an understanding of the general principles of integrated strategic communication. The minor is open to students who are not currently majoring in ISC and who wish to enhance their degree program with credentials in strategic communication approaches for the commercial and not-for-profit world.
FIND OUT EXACTLY
What You'll Learn
Degree requirements, course descriptions and academic policies for all programs are detailed in the University Catalog.

Get a Head Start with an
Accelerated Pathway
This program is part of the Accelerated Master's Pathways program. If you plan to obtain a related master's degree, this program can save you time and money with dual credit hours when you sign up.
How to Add this Minor
Prospective students: Minors and certificates are declared once you are a current University of Kentucky student.
Current students: You can add this minor online in myUK GPS. Under "My Program of Study" on the right side of the screen, click the link "Request a major/minor/certificate change". If you need help, contact your academic advisor.
You should talk with your advisor about how adding a program to your plan of study will impact graduation time and any graduation requirements of your major.

Get Involved!
Students who get involved in activities outside of the classroom tend to do better academically and develop meaningful relationships with others at UK. Our network of student organizations and activities has something for everyone, from academic to professional to fun!