Master's Degree in Marketing
OVERVIEW
Who is this program for?
A master’s program in marketing is perfect for individuals passionate about understanding consumer behavior and developing innovative strategies to drive business growth. Graduates often pursue careers as marketing managers, brand strategists, or digital marketing specialists, gaining expertise in areas such as market research, advertising, and social media marketing.
Program Overview
Secure and attain the only specialized Master of Science in Marketing in the state of Kentucky! Our 10-month, 30 credit-hour graduate program focuses on preparing students for advanced careers in the dynamic field marketing. Gain a strategic understanding of the role of marketing and develop both the qualitative and quantitative tools needed for advanced marketing careers. In addition, receive a personalized learning experience with small class sizes and individualized faculty attention from faculty that are engaged in cutting-edge research.
Our Accreditation
The Gatton College of Business and Economics has been accredited by AACSB International, the Association to Advance Collegiate Schools of Business since 1926. Similarly, the accounting programs within the Von Allmen School of Accountancy have been accredited by AACSB International since 1988 soon after AACSB began offering separate accreditation for accounting programs. Accreditation by AACSB has been earned by less than 5% of the world's business programs and demonstrates a commitment to ongoing continuous improvement to ensure that the institution will continue to deliver the highest quality of education to students.
Related Careers
- Marketing Manager
- Sales Manager
- Digital Marketing Specialist
- Marketing Research Analyst
- Advertising and Promotion Manager
- Search Marketing Strategist
- Product Marketing Manager
- Brand Manager
- And More
Admission Requirements
Please view the Graduate School's Admission Requirements. If there are Program Specific Requirements listed below, those will also apply.
Application Requirements
Please view the application requirements for the Graduate School. If there are Program Specific Requirements listed below, those will also apply.
Application Deadlines
All Students
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Round 1
- 04/01/2025 Notification by May 9
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Round 2
- 06/01/2025 Notification by July 3
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Round 3
- 08/01/2025 International Students must apply by Round 3 Notification by Sept. 5
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Round 4
- 11/01/2025 Notification by Dec. 5
FIND OUT EXACTLY
What You'll Learn
Degree requirements, course descriptions and academic policies for all programs are detailed in the University Catalog.
Explore Funding Options
As a graduate student, there are additional opportunities for student funding. Once you are admitted into a degree-bearing graduate program at UK, you can apply for a wide variety of financial assistance, including assistantships and fellowships. These opportunities can be tied to your program’s availability, so you should inquire with your program director about opportunities available within your program!
Get Involved!
Students who get involved in activities outside of the classroom tend to do better academically and develop meaningful relationships with others at UK. Our network of student organizations and activities has something for everyone, from academic to professional to fun!
Get More Information
Complete the form to get the latest updates on this program, including special events and application deadlines.
Discover your Future
At the University of Kentucky, we provide personalized support, innovative resources, and countless opportunities to help you turn your aspirations into achievements.
