Bachelor's Degree (BA) in Music Industry
OVERVIEW
Who is this program for?
This program is ideal for students who are passionate about managing the business side of music. It is a strong fit for students interested in artist management, live events, music marketing, publishing, licensing, production, touring, venue management or creative entrepreneurship.
Program Overview
The Music Industry BA at the University of Kentucky prepares students for careers in the business, management, production, promotion and innovation sides of music. This interdisciplinary program brings together coursework in arts administration, music, media arts, entrepreneurship and experiential learning to help students understand how music is created, distributed, promoted, monetized and experienced in today’s evolving industry. No audition or prior performance experience is required.
Related Careers
Graduates may pursue career paths such as:
- Artist Manager
- Concert Promoter
- Live Event Coordinator
- Venue Manager
- Music Marketing Specialist
- Music Publicist
- Music Licensing Coordinator
- Music Publishing Assistant
- Tour Coordinator
- Recording Industry Administrator
- Digital Distribution Coordinator
- Merchandising Coordinator
- Music Nonprofit Manager
- Creative Entrepreneur
- Arts or Music Policy Advocate
Admission Requirements
- Official High School Transcript with Pre-College Curriculum: View transcript requirements on the Undergraduate Admission webpage.
- Test Scores (optional): ACT or SAT scores can be submitted but are not required for university admission.
Any "Program Specific Requirements" that display below are specific to the program and will be required for admission to the program.
Application Requirements
Completed applications include an official high school transcript, application fee ($50 domestic/$60 international) and optional official ACT/SAT score (the University of Kentucky is test-optional for admission and scholarships through the 2028-29 academic year).
Application Deadlines
Freshman
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Early Action
- 12/01/2025 Apply early to be considered for Lewis Honors College, scholarships, or on-campus living.
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Regular Decision
- 02/15/2026
Transfer
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Fall Scholarship
- 06/15/2026 Apply early to be considered for scholarships.
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Fall
- 08/19/2026
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Spring
- 11/15/2026
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Summer
- 04/15/2026
FIND OUT EXACTLY
What You'll Learn
Students in the Music Industry BA develop the professional, creative and business skills needed to work across the commercial and nonprofit music sectors. Through coursework and hands-on experiences, students will learn how to:
- Communicate effectively with artists, audiences, managers and collaborators
- Understand music business operations, including recording, publishing, licensing, distribution and streaming
- Support live event coordination, concert promotion and production
- Apply marketing, management and entrepreneurial strategies in music industry settings
- Use data and research to make informed business decisions
- Navigate ethical, civic and cultural issues connected to music and society
- Build professional experience through internships, production credits and project-based learning
Degree requirements, course descriptions and academic policies for all programs are detailed in the University Catalog.
Explore Financial Aid Options
Undergraduate degree-seeking students have access to a variety of financial aid options, including scholarships, grants, work-study programs, and student loans, designed to make education more affordable.
Get Involved!
Students who get involved in activities outside of the classroom tend to do better academically and develop meaningful relationships with others at UK. Our network of student organizations and activities has something for everyone, from academic to professional to fun!
Join the Creative Arts Living Learning Program
Live with and learn from other creative-minded students at UK! Plus, gain access to dedicated practice spaces and studios right where you live.
Get More Information
Complete the form to get the latest updates on this program, including special events and application deadlines.
Discover your Future
At the University of Kentucky, we provide personalized support, innovative resources, and countless opportunities to help you turn your aspirations into achievements.
