Skip to main content
Sign In |
  Help (new window)
What is your footprint in the war on attrition?

My Day

Go SearchAdvanced Search
IAS
My Day
Town Halls on Instructional Technology at UK
  

Categories
2007
January 2008
February 2008
March 2008
April 2008
May 2008
IAS Blue 2.0
June 2008
July 2008
August 2008
September 2008
October 2008
November 2008
January 2009
February 2009
March 2009
April 2009
May 2009
June 2009
July 2009
August 2009
Sept 2009
Oct 2009
Nov 2009
Other Blogs
Technology 180 (Patsy Carruthers)
Blog for Christopher Scott Rice, UK Pol Sci
UK Second Life Island
Bella Yan's Memoir
UK Blue 2.0
Links
Photos
Archive
Archive (Calendar)
IAS > My Day > Posts > Despite fears and jeers - BBN is working!

10/2/2009

Despite fears and jeers - BBN is working!
The Big Blue Network project at UK took off in May in a large lumbering flight with hundreds then thousands of students by August.  We started with a high goal of opt-in from our student leaders and incoming freshmen... 75%... and Chris Rice kept it going and achieved that goal!  We're in a glide momentum right now, but I hope to keep up Chris's spirits and start the wings flapping soon so to gain altitude!
 
So, yes, I think this guy is right - Michael Idinopulos - he says, go broad and deep - the best way to launch a social networking experiment is to just jump in and do it:
 
Take "a launch approach that simultaneously achieves seemingly conflicting objectives:
  • Launch quickly and cheaply, without investing a ton of time or money in training and content creation.
  • Achieve scale by inviting lots of people.
  • Minimize risk by making participation opt-in rather than mandatory
  • Generate active participation through interactive launch events that don't require a lot of training or engagement from the new user.
  • Deliver deep value by following up with local champions who want to invest time and effort in more robust, group-specific forms of collaboration.

 

Posted at 2:58 PM by Hollingsworth, Randolph | Category: Oct 2009 | Permalink | Email this Post | Comments (0)

Comments

There are no comments yet for this post.